It doesn't matter how smart you are, everyone is capable of innovation and creativity. You can make any product, better. Barr gives many examples of how large companies have benefited from innovation. This book does a great job at showing you how you can be creative in coming up with new ideas, and how to use your new ideas.
I enjoyed how the book is filled with many different quotes from an abundance of famous people. The style of writing is very much like a school report you would write up after doing research on innovation. Eventually this style changes and Barr goes into guiding you in the right directions with your ideas.
Fortunately, I did not find any grammar or spelling errors, which makes William Barr sound and read more accurate and intelligent. I was not impressed with the plain looking cover, it definitely needs a makeover.
I ended the book feeling like I can make a difference, and my ideas can take me places. Everyone should feel this way by the end of the book since he really stresses that anyone can innovate and come up with great ideas. I give this book 5/5.
Barnes and Noble