Engage, Rather than Alienate, Your Audience
This is a book that will guide you to be able to speak to an audience and be understood by a variety of different people. With so many companies in the United States becoming global in selling, buying and employing it is vital that you understand the countries manners in order to speak to them without insult or confusion.
This book goes in depth on the English Grammar and how to speak proper, but not proper to the point of being misunderstood by any one person. By using grammar correctly you can communicate to others while also persuading them that what you have to say is important, correct, and a topic you want to hear more about. This can vary from persuading future customers to purchase from your company to those in higher positions in a company that need to address a large amount of people, while also being understood by the group as a whole.
A very important rule that I learned from this book was how to avoid statements that sound assumptive. This is an example the book used; Instead of this: Congressional Representatives urged the President to find the right MAN for the job. Try this: Congressional Representatives urged the President to find the right person/leader/candidate for the job.
By just rewording what you are trying to say you can look appealing, intelligent, persuasive, and understood by a mass amount of people. This is a great book for those who do a lot of public speaking, from political figures to an oral presentation in school. Even though I don't do a lot of public speaking, I learned a lot from this book that can be useful when talking to almost anyone you do not know personally because it is a general way to talk that will appeal to everyone.
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